Who we serve

We work with organisations making real market decisions: where to enter, how to position, and how to execute.

We step in when teams need additional capacity or expertise in branding, comms, digital marketing, business development, or interim roles in international markets.

Industry expertise

We go beyond advisory by combining strategy with operational delivery. Our embedded teams and Subject-Matter Experts reduce execution risk, time pressure, and long-term hiring costs.

Defence & Dual-Use
Cybersecurity & Critical Infrastructure
Space & Advanced Technologies
Deeptech B2B & B2G

Enterprises

We work with enterprise organisations operating across multiple European markets, often in regulated or high-complexity environments, where decisions on expansion, sales, digital marketing, and communication must be consistent across regions and functions.

What we do

  • Market entry and expansion strategy for European markets
  • Branding and communication alignment between markets and business units
  • Digital marketing and go-to-market projects supporting sales and market presence
  • Business development and commercial execution, including enterprise and public-sector contexts
  • Building and supporting partnerships, integrators, and consortium-based projects
  • Interim support within marketing, commercial, or go-to-market teams
  • Training and onboarding for sales, business development, and commercial teams

System Integrators

We work with system integrators delivering complex technology projects across Europe, often involving multiple stakeholders, regulated environments, and long delivery cycles. We support their positioning, building market presence, and securing commercial access with clients, partners, and public-sector buyers.

What we do

  • Market and sector positioning for integrators entering new European markets
  • Branding and communication supporting credibility in enterprise and public-sector contexts
  • Partner and consortium building for complex delivery projects
  • Business development support and access to key accounts and decision-makers
  • Go-to-market support for regulated, defence, or public-sector programmes
  • Commercial and bid-related support aligned with local market requirements

Scaleups

We work with growth-stage companies that have proven demand and are preparing for structured expansion. These teams are past early validation and need clear market decisions, prioritisation, and execution based on real market data.

What we do

  • Market analysis and expansion prioritisation across European markets
  • Competitive and customer landscape analysis supporting go-to-market decisions
  • Positioning, branding, and communication for new markets and buyer segments
  • Go-to-market setup and commercial execution
  • Business development support, partnerships, and channel development
  • Sales, digital marketing, and investor materials supporting expansion
  • Interim commercial or marketing support during growth phases

Startups

We work with startups facing their first real market decisions beyond early traction. We support founders in choosing where to focus, how to position their offer, and what market-facing work to execute first, without adding unnecessary structure or overhead.

What we do

  • Market validation and go / no-go decision support
  • Positioning, messaging, and brand foundations
  • Websites, landing pages, and early go-to-market assets
  • Early business development and partner outreach
  • Sales and investor materials for fundraising and customer acquisition
  • Practical training and workshops for founders and early commercial teams

Venture Capital & Portfolio Companies

We step in when teams need to execute market or go-to-market plans but lack time, people, or local market knowledge. We work directly with teams on positioning, commercial setup, and early market work to help them move forward.

What we do

  • Market and expansion assessments are used to inform investment or expansion decisions at the portfolio level
  • Go-to-market and commercial execution for selected portfolio companies
  • Positioning, branding, and communication for market entry or next-stage scale
  • Interim involvement in finance, marketing, or business development roles where execution capacity is missing
  • Direct work in local markets, including partner outreach, customer meetings, and early sales activity.
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Not sure where you fit?

If your situation doesn’t fit neatly into one box, that’s usually the right starting point for a meeting. We will help you find the right way.