Where can we accelerate your growth?

Strategic Advisory

Support is provided to founders, executives, and boards entering new markets, adjusting commercial direction, or operating under investor, board, or regulatory pressure.
Engagements are led by experienced professionals & extend into hands-on or interim roles.

Market Entry & Expansion Planning

Defining where to enter and how to expand across new markets, including market selection, prioritisation, realistic entry scenarios, risks, and execution constraints.
When it applies:

When organisations consider entering new markets or expanding into additional geographies.

What we do:

We define where to enter and how to expand, including market selection, prioritisation, realistic entry scenarios, risks, and execution constraints.

Result:

A clear market direction with defined assumptions and conditions for responsible execution.

Expansion through Partnerships & Acquisitions

Supporting market expansion through partnerships, acquisitions, or company integration – from opportunity sourcing and strategic fit assessment to commercial and operational integration.
When it applies:

When companies expand into new markets through partnerships, distributors, or targeted acquisitions rather than solely through organic growth.

What we do:

We support opportunity sourcing and scouting, strategic fit assessment, and the definition of expansion logic, followed by commercial and operational integration, culminating in a decision. We assist with partnership or acquisition structuring, negotiations, and early-stage integration, through advisory support or interim embedded leadership where required.

Result:

A focused, executable expansion path that can be integrated into existing operations without disrupting core business activities.

Board & Founder Advisory

Decision support for founders and boards during high-impact moments such as expansion, restructuring, or strategic change, including building commercial and marketing teams from the ground up and preparing them to operate independently.
When it applies:

When market access depends on tenders, formal procurement procedures, or regulated buying processes, including defence, NATO, public-sector,  space, energy, or other environments.

What we do:

We define bid strategy, eligibility positioning, consortium structures, and commercial narratives aligned with procurement rules and real decision-making processes.

Result:

A clear and competitive bid approach that teams can execute without misalignment or compliance risk.

Tender & Bid Strategy for Regulated Markets

Supporting companies competing in tenders and regulated procurement processes through bid strategy, tender positioning, and consortium setup in line with procurement rules and real decision-making dynamics.
When it applies:

When organisations prepare for scrutiny from VC, PE, or institutional stakeholders.

What we do:

We stress-test market and expansion decisions against investor and institutional expectations.

Result:

A defensible market and expansion narrative grounded in operational reality.

Investor & Institutional Readiness

Preparing leadership teams and organisations for VC, PE, or institutional scrutiny related to market and expansion decisions.
When it applies:

When technology-driven startups need to design their commercial and operating foundations from scratch, with limited resources and early pressure from the market or investors.

What we do:

We help founders define strategy, validate market assumptions, and design lean go-to-market and commercial processes aligned with the startup’s stage. We support early fundraising readiness by shaping a clear investment narrative and connecting traction with capital and ecosystem partners.

Result:

A focused, independent-ready setup with validated direction, investor clarity, and a clear path toward product–market fit, without overbuilding teams or infrastructure.

Startup Setup

Designing commercial processes, market presence, early teams, and investor-facing positioning for technology-driven startups with limited resources.
When it applies:

When technology-driven startups need to design their commercial and operating foundations from scratch, with limited resources and early pressure from the market or investors.

What we do:

We help founders define strategy, validate market assumptions, and design lean go-to-market and commercial processes aligned with the startup’s stage. We support early fundraising readiness by shaping a clear investment narrative and connecting traction with capital and ecosystem partners.

Result:

A focused, independent-ready setup with validated direction, investor clarity, and a clear path toward product–market fit, without overbuilding teams or infrastructure.

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Hands-on commercial execution in complex and regulated markets

Business Development Operations

We work directly with commercial teams to set up how to enter new markets, open access to key accounts, activate partners and integrators, and move opportunities through long, complex sales cycles (including regulated and public-sector environments).

Sales Operating Setup for a New Market

Defining how sales should work in a new market – who sells, to whom, and on what terms.
When it applies:

When entering a new market, clarity is required on how sales should operate, who is responsible, and how deals should be closed.

What we do:

We define the sales approach, target customers, roles, responsibilities, and basic commercial rules required to operate in a new market.

Result:

A clear and workable sales setup that teams can use immediately without confusion or duplicated effort.

Enterprise & Public-Sector Sales

Hands-on work on enterprise and public-sector sales with long and complex decision processes.
When it applies:

When sales involve large organisations, public institutions, or regulated buyers with long and complex decision processes.

What we do:

We work directly on sales execution, supporting key conversations, structuring opportunities, and progressing deals through complex buying processes –  including tenders and formal procurement procedures.

Result:

Concrete progress on priority opportunities and a qualified enterprise or public-sector pipeline.

Partner & Integrator-Based Market Access

Working with partners and system integrators to access markets where direct sales are not possible, taking responsibility for partner selection, coordination, and commercial alignment across the sales process.
When it applies:

When market access depends on partners, system integrators, or indirect sales models rather than direct selling, partner involvement requires clear ownership and coordination.

What we do:

We identify and onboard suitable partners or integrators, define cooperation and commercial models, and take responsibility for coordinating their involvement to ensure aligned execution across the sales process.

Result:

A functioning partner or integrator setup with clear ownership that enables consistent access to customers and real commercial progress.

Access to Key Accounts and Decision-Makers

Supporting access to specific customers, institutions, and people required to move deals forward.
When it applies:

When progress depends on reaching specific customers, institutions, or decision-makers.

What we do:

We support access to key accounts and stakeholders and help structure relationships needed to move commercial discussions forward.

Result:

Established access to relevant decision-makers and clearer paths for progressing deals.

Building & Onboarding Sales Teams

Building sales teams from scratch and onboarding them to operate in a specific market and sales model.
When it applies:

When entering a new market or scaling sales requires building a local or specialised sales team from scratch.

What we do:

We define sales roles, support candidate selection, and lead onboarding so new hires understand the market, product, and sales approach.

Result:

A sales team ready to operate in the market and aligned with the company’s commercial approach from day one.

Interim Commercial Leadership

Taking direct responsibility for commercial execution through embedded or interim leadership roles.
When it applies:

When organisations need ownership of commercial execution during a critical phase.

What we do:

We take on embedded or interim roles such as Business Development Lead, Commercial Director, or Country Lead.

Result:

Direct responsibility for commercial execution and continuity until internal leadership is in place.

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Work used directly in commercial and operational contexts

Marketing & Comms Operations

We design communication, digital assets, and brand systems that teams can actually use in their daily commercial and operational work.

Our work is built on practical experience and focuses on processes, materials, and tools that support how organisations sell, enter markets, and operate.

Market Research

Focused market research supporting positioning, market entry, and commercial execution.
When it applies:

When organisations need reliable input before entering a market, refining positioning, or preparing commercial and communication activities.

What we do:

We conduct desk research, competitive analysis, customer and expert interviews, and validation of key market assumptions.

Result:

Clear insights that directly inform positioning, communication, and commercial execution.

Positioning & Messaging

We clarify value, differentiation, and the language used across sales, marketing, and leadership communication. As part of this process, we structure content and technical foundations to support SEO and search visibility. Aligned with how organisations are discovered and evaluated in their target markets.
When it applies:

When messaging is fragmented, unclear, or misaligned with how the organisation operates or engages the market.

What we do:

Clarify value, differentiation, and decision-grade language used across sales, marketing, and leadership communication.

Result:

A shared narrative and content structure that teams can apply consistently in real commercial, institutional, and leadership conversations, supported by clear search presence and credibility.

Brand Identity & Visual Design

Brand identity directly influences credibility, trust, and the seriousness with which an organisation is perceived. We design visual systems that support commercial use, market entry, and professional communication.
When it applies:

When brand perception affects the ability to sell, enter new markets, or operate with enterprise or institutional stakeholders.

What we do:

We design or refine brand identity, visual systems, and guidelines aligned with positioning and commercial needs.

Result:

A coherent visual identity that supports credibility and day-to-day communication.

Commercial & Investor Materials

We prepare presentations and supporting assets that help teams explain their offer, strategy, and market position in a way that decision-makers understand.
When it applies:

When progress depeWhen teams need to explain their offers, strategies, or market positions to customers, partners, or investors.nds on reaching specific customers, institutions, or decision-makers.

What we do:

We prepare presentations, decks, one-pagers, and supporting assets aligned with positioning and market context.

Result:

Materials that decision-makers understand and teams can use confidently.

Account-Based Outreach & Lead Development

We design and execute targeted outreach to selected accounts, institutions, and decision-makers. This includes defining target account lists, preparing outreach messaging, running direct contact activities, and qualifying early commercial interest in close coordination with business development and sales teams.
When it applies:

When progress depends on engaging specific organisations, institutions, or decision-makers.

What we do:

We design and execute targeted outreach, including account selection, messaging, direct contact, and early qualification in coordination with business development and sales teams.

Result:

Qualified early interest and structured access to priority accounts.

Communication Ops for B2B Companies

We support B2B companies with communication operations across day-to-day market activity, market entry, and product or service launches, taking ownership of shaping, coordinating, and running communication that supports commercial goals, launch campaigns, media interactions, and market-facing activity in line with real operating conditions.
When it applies:

When organisations need continuous communication or PR support without building internal capacity.

What we do:

We provide flexible support for messaging updates, media interactions, statements, campaigns, and ad hoc communication needs.

Result:

Consistent communication aligned with business priorities.

Communication Ops for Regulated Markets

In regulated, defence, public-sector, or sensitive-technology environments, communication requires discipline, compliance, and institutional awareness, supported by deep technical understanding and specialist tech copywriting for complex, regulated products.
When it applies:

When communication is constrained by regulation, institutional rules, or public-sector requirements.

What we do:

We support compliant communication aligned with regulatory, institutional, and reputational expectations.

Result:

Clear communication that supports credibility and reduces risk.

Interim Marketing Leadership

During periods of change or growth, organisations often need temporary marketing leadership. We step into interim or embedded roles to take responsibility for marketing execution and coordination until internal teams are ready.
When it applies:

When organisations need marketing leadership during growth, restructuring, or team build-up.

What we do:

We step into interim or embedded roles to take responsibility for marketing execution and coordination.

Result:

Clear ownership and continuity until internal leadership is ready.

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Training & Enablement

Modules can be delivered as executive briefings, closed workshops, or multi-session enablement programs, and are often combined for companies operating across both institutional and commercial environments.

Available trainings

Each training can be booked directly or adapted for closed-company delivery.

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Institutional & Regulated Market Entry

For whom:

Leadership and commercial teams to enter and operate in institutional and regulated markets, including defence, dual-use, cybersecurity, and public-sector environments.

Programme:

  • How institutional and regulated markets actually function (EU, NATO, public sector)
  • Realistic entry paths: direct, partner-led, and programme-based
  • Decision-making structures and non-commercial buying logic
  • Typical early-stage mistakes and false assumptions
  • Preparing teams before committing budget, partners, or commercial effort

Format

Live online or closed workshop

Duration: 3 hours

Book training

Sign up for the training

Fill out the form and let us know in which training you are interested in.
We will get back to you promptly.

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Procurement & Bid Strategy

For whom

Teams involved in institutional and defence procurement processes.

Programme

  • How institutional procurement cycles are structured in practice
  • Timelines, evaluation criteria, and decision gates
  • Compliance requirements and bid eligibility realities
  • Consortium and partner logic in institutional bids
  • Aligning bid strategy with realistic chances of success

Format

Live online or closed workshop

Duration: 3 hours

Book training

Sign up for the training

Fill out the form and let us know in which training you are interested in.
We will get back to you promptly.

Thank you! Your submission has been received!
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Institutional Communication & Positioning

For whom:

Teams communicating with public, defence, or institutional stakeholders.

Programme

  • How communication differs in institutional and public-sector environments
  • Positioning for non-commercial decision-makers
  • Common language and framing mistakes made by commercial teams
  • Aligning internal narratives before external engagement
  • Business development support, partnerships, and channel development
  • Preparing teams for meetings, briefings, and written communication

Format

Live online or closed workshop

Duration: 3 hours

Book training

Sign up for the training

Fill out the form and let us know in which training you are interested in.
We will get back to you promptly.

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Commercial B2B & Long-Cycle Sales

For whom

Sales and business development teams operating in enterprise and long-cycle markets.

Programme

  • How long-cycle sales unfold in enterprise environments
  • Differences between sales, business development, and partnerships
  • Managing early conversations without false pipeline signals
  • Internal ownership and role clarity across long sales cycles
  • Tracking progress when deals take months or years

Format

Live online or closed workshop

Duration: 3 hours

Book training

Sign up for the training

Fill out the form and let us know in which training you are interested in.
We will get back to you promptly.

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Partner & Ecosystem-Based Selling

For whom:

Teams working with integrators, primes, and channel partners.

Programme

  • How partner- and integrator-led sales models work in practice
  • Roles and responsibilities across partner ecosystems
  • Who opens doors, who carries relationships, who closes deals
  • Managing partner-driven pipelines and expectations
  • Assessing partner quality and opportunity credibility

Format

Live online or closed workshop

Duration: 3 hours

Book training

Sign up for the training

Fill out the form and let us know in which training you are interested in.
We will get back to you promptly.

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Sales & BD Role Design

For whom:

Leadership teams restructuring or scaling commercial organisations.

Programme

  • Designing sales and BD roles for long-cycle and complex markets
  • Ownership, handovers, and internal decision responsibilities
  • Avoiding duplicated effort and internal friction
  • Aligning leadership expectations with commercial reality
  • Building a scalable commercial operating model

Format

Live online or closed workshop

Duration: 3 hours

Book training
Book training

Sign up for the training

Fill out the form and let us know in which training you are interested in.
We will get back to you promptly.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

How it works

01

Choose your format

Public or closed-company training

Live (online or on-site) or on-demand

02

Pick a date

Available dates are visible before purchase

The session is added directly to your calendar after booking

03

Pay online

Secure online payment

Invoice issued automatically

04

Optional requirements

NDA can be signed before delivery

Bespoke scope available on request

Market Entry Enablement Programmes (company-only / 1:1)

Structured Enablement Programmes

For organisations already active in expansion, procurement, or long-cycle sales processes. These programmes combine selected training with hands-on support tailored to the company’s real situation.

What the programme includes

  • Selection of relevant core training based on the current situation
  • Live working sessions applied to real decisions, bids, or expansion plans
  • One-to-one consultations after each session
  • Review of ongoing activities and decision readiness
  • Continuous adjustment based on market feedback and progress

Delivery format

Online (live)

Closed-company sessions / offline

Let’s talk about your challenge

We’ll help you find the right way