A structured path to market entry and growth in Europe

At ForePrime, we support companies through a four-stage expansion framework, from defining direction to building sustainable commercial operations across Europe.

Companies can enter the process at any stage, depending on their maturity, market context, and objectives.

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{01}
Define your direction

EXPLORE

Market fit, readiness, and risk

Before entering a new market, clarity matters more than speed.In this phase, we help companies assess whether expansion makes sense and, if so, where, when, and under what conditions.

Focus areas

  • Market and country assessment
  • Expansion readiness and internal alignment
  • Regulatory, compliance, and risk context
  • Go / no-go decisions and prioritisation

This phase is most often led by Strategic Advisory, which supports leadership teams with structured decision-making and risk assessment.

{02}
Activate the market

ENTER

Local presence and first traction

Once direction is clear, the priority shifts to building initial access and visibility.
We support companies in activating the market without overcommitting resources too early.

Focus areas

  • Go-to-market setup and localisation
  • Positioning and messaging adapted to the local context
  • First partnerships, integrators, and channels
  • Early commercial conversations and market validation

This phase typically combines Business Development and Marketing Execution.

{03}
Execute on the ground

OPERATE

Hands-on commercial execution

In this phase, we work hands-on with teams to support day-to-day commercial and market-facing activities.

Focus areas

  • Business development and key account support
  • Partnerships and ecosystem engagement
  • Marketing and sales execution
  • Interim commercial or marketing roles

This is where ForePrime often acts as an embedded partner, directly supporting execution on the ground.

{04}
Define your direction

SCALE

Structure, partners, and scale

In this phase, we help companies transition from ad-hoc execution to repeatable, scalable operations.

Focus areas

  • Commercial structure and processes
  • Partner and channel scale-up
  • Enterprise and public-sector sales readiness
  • Team enablement and internal capabilities

This phase is most often led by Strategic Advisory, which supports leadership teams with structured decision-making and risk assessment.

Let’s talk about your challenge.

We’ll help you find the right way