Is your brand or product dual-use ready?

10 strategic questions to test your market readiness

1. Do you have a clearly defined dual-use value proposition?

Can you explain how your technology solves both civilian and defence/public sector challenges, in language that each stakeholder understands?

Yes
Partially
No

2. Is your technology aligned with strategic priorities?

Does your solution fit current national or European priorities in defence, resilience, or public security?

Yes
Partially
No

3. Have you mapped relevant end users and buyers?

Do you know which institutional clients, agencies, or integrators would buy and use your product?

Yes
Partially
No

4. Is your go-to-market strategy adapted to B2G/B2D?

Do you understand the longer sales cycles, stakeholder complexity, and public procurement dynamics that define these markets?

Yes
Partially
No

5. Can you deliver in a compliant, secure, and scalable way?

Have you adapted your narrative, website, and decks to reflect mission impact, reliability, and public-sector credibility?

Yes
Partially
No

6. Are your pitch materials and messaging fit for dual-use environments?

Have you adapted your narrative, website, and decks to reflect mission impact, reliability, and public-sector credibility?

Yes
Partially
No

7. Do you understand the legal and export control landscape?

Are you aware of regulations like ITAR, EU Dual-Use, or local defence-related restrictions that may apply?

Yes
Partially
No

8. Have you identified integration or partnership pathways?

Do you know how to partner with system integrators, primes, or institutional frameworks?

Yes
Partially
No

9. Are you prepared for a 12–24 month commercial runway?

Do you have the capital, focus, and team readiness to navigate long cycles and strategic customer development?

Yes
Partially
No

10. Do you have local presence or a trusted execution partner?

Can you build trust, follow up, and stay visible in-market, even without setting up an entity right away?

Yes
Partially
No